From the author
A little less noise. A lot more clarity.
Middle Georgia Marketing was created to make the business of advertising easier to understand. Not with an endless parade of buzzwords, but with practical observations, useful questions, and stories grounded in the businesses of this region.
I’m Zander Spath. My background spans broadcasting, commercial audio production, advertising, and sales. I’ve spent years on both sides of the conversation—helping messages get made, and seeing how businesses decide where to put them.
I’ll share what I’ve learned, challenge ideas that deserve a second look, and keep the advice readable. If something here gets you thinking about your own business, I welcome the conversation.
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